A Business Sign Needs These Four Elements
A business sign can be both simple and complex to create. Everyone thinks they know what a business sign should look like, and what it should include. After all, there are signs everywhere shouting to people about the businesses at those locations, so they are easy to make, right? When it is time to actually create the new sign, many new designers fail to consider these four factors.
1) Minimalist Design Some businesses will update to a lighted box sign. A big temptation for a new business sign is to use as many eye-catching details and techniques as possible. Drop shadow, motion blur, starburst, and anything else the novice designer thinks will make a sign stand out. The problem is, if a business sign looks too busy, people will ignore it. If it is necessary to use any special effects, just stick with one. Use a minimal design and avoid a complicated look.
2) Complimentary Colors Another novice mistake is using "favourite colours" instead of complementary colours. While green and yellow may make a nice combination for a spring outfit, they are a poor combination to use on a business sign. So are red and black, blue and purple, or red and orange. The rule of thumb is that a dark colour does not go with a less dark colour. And two colours next to each other on the colour spectrum should not go together. The best colour combinations are dark on light (like red or black on a white background), or colours that are opposite each other on a colour wheel. But a white background should be the default for the best effect.
3) Logo and Company Name. And Nothing More. Imagine driving past a business sign very quickly, and only seeing it for a few seconds. There is not enough time to see everything on a complicated sign. There is usually only enough time to catch a couple of words and an image. In other words, the company name and a logo, and that is it. No phone numbers, no addresses (the people are already at the sign location, and presumably know the address by that point), no hours of operation. Nothing. Keep it simple so people can read it as they drive past.
4) The Best Affordable Sign Core The final thing a good business sign needs is a good core. While it might be tempting to buy a business sign as cheaply as possible, keep in mind that this may end up costing more in the long run. For example, a plywood core is fine for most uses, but if it is being used out in the open, completely unsheltered from the sun, rain, and snow, it may have a shorter life than one with an aluminium core or polyvinyl chloride core.
When designing a new business sign, be sure to consult with a sign making professional. They often have graphic designers on staff, as well as all the experience and knowledge it takes to make any new business sign the best and most effective it can be. They offer the latest technology, and may even have some ideas that end up saving money and creating a better design than the store owner originally thought of.
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